Research
Effects of the digital age on intercultural communication: An analysis of Mexico’s multicultural tourism campaign material
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Standardization and localization methods of cross-cultural strategic communication are investigated through the Mexican Tourism Board’s most recent campaign. As globalization spreads, and the internet gives multicultural audiences access to nearly all marketing material, standardization appears to be a more useful technique; however, research still shows that no two cultures are identical and must be targeted accordingly.
Free marketing strategies for socially responsible startups: A case analysis of four effective organizations
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Social media affords companies new opportunities to connect with stakeholders, and socially responsible organizations are especially likely to benefit from more immediate, engaging and transparent corporate communications. This study combines data from personal interviews of founders of socially responsible companies and detailed analyses of social media output to present four case studies of social media marketing strategies. Given the limited marketing and communications budgets of many early startups, these companies were seen to embrace the online environment through interactive websites and active profiles on social media platforms like Twitter and Facebook.
News Release
You try catching a frog with a cell phone [sample news release for REI]
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“One, two, three, team!” The cheer rises from 18 fifth-graders huddled over six bulging black trash bags, their bare arms and legs streaked with mud and grins spread wide across every face.
Nancy Middleton, a teacher at Phoenixville Area Middle School has done it again, and two miles of French Creek in Phoenixville, Pa. are the cleanest they have been in a long time thanks to the sharp eyes and unlimited energy of her section B science class.
Blogs
Blog for Enlivened Literacy Camp with Side by Side 2011
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